What could be more important than finding new customers? Keeping your current customers happy! Customer Loyalty is one of the most important aspects of a strong and successful business. Here are some simple practices that you can incorporate into your business to help increase or generate some customer loyalty.
1. Include current customers in promotions. One of the biggest mistakes that small businesses make is they create and run only new-customer promotions. It's okay to try to attract new business with these promotions, but don't forget about the customers that keep coming back. When you have a 20% off for new customer sale, follow it up with a loyalty reward bonus or companywide discount applicable to everyone.
2. Ask for feedback and implement. As your frequent customers, they know not only what they love about your business, but what could be a little better compared to others. When you get a survey from customers, they can not only tell you what they love but what you could make better. This is often the best way to figure out how your staff is performing, what promotions were great, what would make them come back even more often, or how they can refer a friend or family member. Finally, when you get feedback that will add value to the customer experience- implement it! Customers will love to know that their experience really matters to you, and there's no better way of showing it.
3. Communicate with them. Email marketing is a great way to stay top of mind with customers. It reminds them not only of your presence but lets you update them on what’s new, or what's coming soon. The best way to communicate with customers is to greet them and get to know them in person! Building relationships is invaluable, and customers love getting to know the owners of the businesses they frequent.